How we find buyers — and how you can too.

Programmatic + guide SEO

Compounds; matches 10-locale site

• Ship system pages + guides (done in product)
• One guide/week → internal links to founding checkout
• IndexNow / Search Console after domain connects

ICP outbound (email)

Fastest cash while SEO warms

• Build 50-prospect CSV per product from public sites
• 3-step sequence (ops templates)
• Cap 10–20/day; STOP support; founding CTA

Community seeding

Trust without face video

• Answer pricing/ops threads with frameworks (not spam links)
• Offer free Leak Score → email capture
• Pin case notes once you have logos-off wins

Referral partners

Borrowed distribution

• Accountants, fractional CMOs, Shopify freelancers
• 20% of first 3 months for Scout/Portal
• One-pager PDF from /grow

Ops Leak Score

Inbound email ownership

• Quiz on /grow → waitlist + operator ping
• Score maps to Scout / Portal / Relay / Glow / Chase / Knot

Free Labs (Scout / Glow / Chase)

Product-led waitlist without face video

• Ship /lab hub + per-system labs
• Community replies → Lab first, checkout second
• Save watchlist / sequence to waitlist email

Scout · Price-sensitive operators

E-com / local chains that already check rivals manually

Where: Shopify / Woo Facebook groups · r/ecommerce, r/shopify · Indie Hackers pricing threads · Google: 'competitor price monitoring tool'

Hook: Saw you compete in {niche}. Most teams still spreadsheet rival prices — Scout emails changes for $19 founding.

Portal · Sheet-stuck agencies

Agencies & workshops sharing Google Sheets with clients

Where: Agency owners Discords / Slack · r/agency, r/webdev freelancing · LinkedIn: 'client reporting' posts · Upwork agency profiles (outbound)

Hook: If clients still ask 'where's my project?', Portal turns your Sheet into a status page in days.

Quote · Formula businesses

Trades, clinics, field teams quoting by hand

Where: Trade Facebook groups · Clinic admin forums · YouTube comments under quoting tutorials · Local chamber directories (email)

Hook: Stop rebuilding quotes in WhatsApp. Quote runs your numbers and sends a clean link.

Dues · Property / building ops

Managers chasing rent & maintenance fees

Where: Property management Facebook groups · HOA / site yöneticisi TR groups · AppSumo alternatives searches · Google: 'rent reminder software'

Hook: Late dues usually aren't malice — they're forgotten. Dues nags with a pay link.

Stage · Faceless content shops

Agencies promising short-form without founder face

Where: Faceless YouTube / TikTok communities · Freelance content Discords · Twitter/X: 'faceless content' search · Cold email to UGC agencies

Hook: If publishing dies every Thursday, Stage is the queue — not another AI chat tab.

Relay · Service businesses leaking leads

Clinics, field service, consultants drowning in WhatsApp/DM

Where: Clinic owner groups · Field service software forums · Google Business Profile competitors (outbound) · Partner with accountants / marketers for referrals

Hook: If hot leads cool in your inbox overnight, Relay installs the follow-up spine in ~2 weeks.

Glow · Local operators under-reviewed

Clinics, cafes, salons, freelancers with happy clients and thin GBP stars

Where: Local Facebook business groups · r/smallbusiness reputation threads · Google: 'how to get more google reviews' · Franchisee / multi-location operator lists

Hook: Happy guests forget. Glow asks on a schedule so your map pack compounds.

Chase · Solo operators with unpaid invoices

Freelancers and studios who hate awkward payment pings

Where: r/freelance, Indie Hackers · Upwork / Contra creator Discords · Accountant referral partners · Google: 'invoice reminder email templates'

Hook: If unpaid invoices sit because chasing feels awkward, Chase does the ladder for you.

Knot · Appointment businesses with empty chairs

Clinics, salons, tutors losing margin to no-shows

Where: Salon owner Facebook groups · Clinic admin forums · Tutor marketplaces (outbound) · Google: 'reduce appointment no shows'

Hook: Empty chairs are pure loss. Knot reminds 24h/2h before so the front desk stops babysitting.

Pulse · Operators who ignore dashboards

Solo desks that need Monday numbers in email, not another login

Where: Indie Hackers ops threads · Agency owner Discords · r/smallbusiness weekly review posts · Google: 'weekly business scorecard email'

Hook: If your KPIs live in a forgotten Notion tab, Pulse emails three numbers every Monday.